The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and other facts about modern B2B advertising and marketing. We talk about exactly how the buying journey is now completely fragmented as well as the way that neighborhood building can assist marketers take back control of the e… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and also various other truths regarding modern-day B2B marketing. We go over just how the acquiring trip is currently completely fragmented and the way that community building can help marketing professionals take back control of… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and other realities concerning modern B2B advertising and marketing. We discuss exactly how the acquiring trip is currently entirely fragmented and the way that community building can help marketing professionals take back control… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, and also various other realities regarding modern-day B2B advertising and marketing. We review just how the purchasing journey is now totally fragmented as well as the way that neighborhood structure can assist marketing experts ta… Read More